stand out

Whoever you are, you want to show off your own style and personality. From clothing to hairstyle, you give others insight into just who you are. But your scent can do the same thing, in a subtle way, and can at times be even more important than how you look. With a signature scent—a scent that you wear almost exclusively—people you interact with regularly will come to associate your scent with who you are. And because scent is the sense most associated with memory, the connections between you and your signature fragrance will be strongly forged in their minds. Clearly, with scent being so powerful, you want to make the right choice. Happily, though, you have some time to experiment as you seek out your signature scent.

Before you get started, think about what you want to say through this fragrance. You may be saying much more than you think you are, so notice your own reactions when you breathe in the fragrance. For example, do the playful notes of citrus convey your personality, or does a woodsy scent better reveal who you are? Notice, too, how strong the scent is. If you wear a strong perfume, you demand the attention of those around you—but you may just strike them as overbearing in personality. A more subtle scent is usually better for your signature fragrance, since people around you will react to the scent without even registering that they smell it, giving you an aura of mystery.